Month: June 2023

Digital Marketing Challenges, Goals, Statistics, and Strategies A digital strategy plan encompasses a comprehensive document that has goals, objectives and tactics for using digital technologies to increase your business and lead generation. In the fast-paced and fiercely competitive digital landscape, businesses must harness the power of digital technologies to fuel their growth and drive effective […]

How to Build a social media strategy that guarantees success in 2023! Social media has become integral to any successful marketing strategy. However, with the ever-changing algorithms and shifting trends, adapting and refining your approach is crucial to ensure success in 2023. This article will guide you through the essential steps to build a robust […]

5 Effective Ways to Improve Your Social Media Marketing Strategy Today A social media strategy is a roadmap for businesses to effectively navigate and utilise social media channels. It provides a cohesive and purposeful framework to maximise online presence, connect with the target audience, and achieve desired outcomes in the digital landscape.  By implementing a […]

Maximizing Your Reach: A Social Media Marketing Plan for Small Businesses in 2023 In the world of social media, new trends and apps are constantly emerging that pique users’ interest. Changing trends can make it difficult to determine how to market a business’s services or products using a Social Media Marketing Plan. Social Media Marketing […]

10 Best tools every digital marketer should know! As we step into 2023, digital marketing continues to be a crucial aspect of any business. With the increasing competition in the digital world, marketers need to stay on top of their game by utilising the best digital marketing tools available. In this blog post, we will […]

Top 5 social media channels for marketing Businesses use social media to promote products or services, making reaching a wider audience and connecting with their customers easier. Social media platforms give businesses a way to create targeted campaigns that generate leads, build brand awareness, and reach specific demographics. Hootsuite says social media ad spending will […]

Influencer marketing importance & ideas 2023 Modern marketing strategies have increasingly incorporated influencer marketing. Collaboration with social media influencers is one method of marketing that involves promoting a product or service on social media. So, why are influencers good for marketing? With influencer marketing, brands can reach a broader audience because it is authentic and […]

Unboxing The Digital Marketing Strategy Of Phonepe – Case Study There are 1 in every 5 Indians registered on the app. With its innovative strategies, PhonePe, one of India’s largest digital payment or UPI platforms, has made waves in digital marketing. Despite being a small company, the company has been able to stay ahead of […]

8 steps for putting social media strategy into action Almost every brand and business uses social media marketing these days. Social networks are a great place to engage, influence, and convert millions of people across different demographics. Just look at these demographics from the Digital 2022: Global Overview Report: Almost 60% of the world’s population […]