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Case Study
Harmony Luxe
Complete Branding

Project Information
Client Name: Harmony Luxe
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www.harmonyluxe.in

Case Study
Harmony Luxe
Complete Branding

Project Information

Client Name: Harmony Luxe

Facebook Instagram Twitter Youtube

www.harmonyluxe.in

The Challenge

Harmony Luxe, a premium spa and wellness brand, set out to redefine holistic luxury experiences. Rooted in tranquility, rejuvenation, and personalized wellness, the brand needed a seamless blend of digital identity, user-friendly web presence, and visual storytelling that reflected its serene atmosphere and premium services.

Their ask? A complete branding and digital solution to position Harmony Luxe as a go-to wellness sanctuary for the modern urban audience.

iOceane’s 360° Solution

1. Branding Solutions

We laid the foundation for a luxury wellness brand identity that speaks the language of calm and elegance. Every detail from logo to language was crafted to exude sophistication and relaxation.

Delivered:

  • Brand Strategy C Positioning
  • Logo Design C Iconography
  • Colour palette inspired by the timeless elegance of luxury, featuring rich black and opulent gold tones

2. Website Design s Development

We designed harmonyluxe.in as a soft, responsive website for exploring therapies, booking appointments, and experiencing Harmony Luxe.

Key Features:

  • Custom UI/UX for effortless navigation
  • Service-based booking flow
  • SEO-optimized content architecture
  • Fast, mobile-first development

3. Social Media Management

We transformed Harmony Luxe’s social media into a serene digital lounge with calming rituals, spa aesthetics, testimonials, tips, and soothing visuals.

Services Provided:

  • Instagram C Facebook Management
  • Content Creation (Reels, Posts, Stories)
  • Hashtag Strategy C Growth Optimization

4. Meta s Google Ads

We ran targeted performance ads for wellness seekers near the brand, combining soothing visuals and sharp copy to boost visibility and bookings.

Campaign Strategy Included:

  • Local Targeting C Geo Ads
  • Google Search + Spa Category Campaigns
  • Instagram Reels C Carousel Ads

5. Photography s Videography

We captured the heart of Harmony Luxe through a sensory lens showcasing therapy rooms, wellness rituals, spa ambience, client experience, and detailed service setups.

Deliverables:

  • Spa C Ambience Photography
  • Therapy C Ritual Videography
  • Reels for Social C Website
  • Brand Film for Digital Ads
  • High-res Visuals for Print C Web Use

Result's Impact

400% increase in website traffic in 60 days

2.8x ROI on Meta C Google Ads

1,500+ organic followers in 3 months

75% increase in direct appointment bookings

100+ professional visual assets created

Conclusion

With iOceane’s holistic digital and branding support, Harmony Luxe transitioned from a concept to a full-fledged luxury wellness brand. We didn’t just build a brand — we created a tranquil digital sanctuary that drives bookings, builds trust, and captures the essence of serene indulgence.
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