First, we first gave new outlook to the physiotattva by building a brand identity, brand story with a strong brand message. Our team did research through social and digital listening to rightly position the brand. Consistent messaging of the brand through Facebook, LinkedIn, Instagram, and twitter helped us build the Brand image. Later we build the entire digital eco system around the brand and started funnelling the right customers. Today we are generating ₹100,000 business at a cost of ₹ 2000-₹3000.