Case Study
2050 Healthcare
Complete Branding
Project Information
Client Name: 2050 Healthcare
The Challenge
2050 Healthcare, a leading player in home healthcare services across India, aimed to bring hospital-grade care to patients’ doorsteps — offering ICU setups, nursing, diagnostics, and rehabilitation at home. While their on-ground impact was remarkable, the digital presence didn’t reflect the scale, trust, or emotional value of their services.
Their goal?
To transform into a trusted digital-first healthcare brand with a conversion- focused website, high-performing marketing campaigns, and a compassionate, professional voice on social media.
iOceane’s 360° Solution
Website Design s Development
We designed 2050healthcare.com to be a powerful, patient-first experience helping families in need find services fast, understand care protocols, and take immediate action.
Key Features:
- Service-Wise Browsing (ICU @ Home, Elderly Care, OPD, Rehab, Nursing)
- Location-Wise Landing Pages (Bangalore, Mumbai, etc.)
- Clear CTAs (Book Appointment, Call a Care Manager)
- Blog C News Section for Announcements and Health Tips
- SEO-Optimized, Fast Loading, and Mobile-First UI
- Impact: Higher engagement, better form submissions, and improved appointment inquiries within the first few weeks.
Branding s Visual Identity
We refined 2050 Healthcare’s digital tone and visuals to reflect trust, clinical care, and human connection values essential in-home medical services.
Deliverables:
- Colour Palette (Clean Medical Blues + Trustworthy Neutrals)
- Typography C Iconography for Digital Consistency
- Brand Communication Guide (Voice, Visual Style)
- Treatment Visuals to Build Trust in At-Home Care
Social Media Management
We turned 2050 Healthcare’s social media channels into a platform of reassurance, education, and inspiration — putting patient stories and caregiver heroes front and center.
Services Provided:
- Content Strategy for Facebook, Instagram, and You
- Campaigns for Awareness Days C Healthcare Innovations
- Reels on Bedside Care, ICU Setup, and Real Patient Testimonials
- Motion Graphics, Thought Leadership Posts C Service Highlights
- City Expansion and OPD Launch Announcements
- Result: +30% uplift in engagement, better brand recall, and rising inbound inquiries via social channels.
Meta s Google Ads
We created performance marketing campaigns focused on conversions — especially in high-need services like post-hospitalization rehab, eldercare, and ICU @ home.
Campaign Highlights:
- Google Search Ads for “ICU at Home Bangalore”, “Home Care Nursing”
- Meta Ads Showcasing Real Service Videos C Client Testimonials
- City-Wise Targeted Campaigns Based on Care Demand
- UTM Tracking, A/B Copy Testing, C Performance Monitoring
- Impact: 3.5X ROAS in primary cities with measurable uptick in service bookings through digital leads.
Photography s Videography
We humanized the healthcare journey by visually documenting the dignity of in-home care showing patients, caregivers, and clinical staff in real recovery environments.
Deliverables:
- Caregiver C Patient Journey Shoots
- ICU @ Home Setup Visual Walkthroughs
- Founder C Doctor Interviews for Thought Leadership
- Testimonial Reels in Multiple Languages
- Video Content for Campaigns, Social, and Ads
Result's Impact
Metric Outcome Appointment Inquiries ↑ Noticeable Growth
Website Engagement ↑ Higher Time on Site C Form Fills
ROAS (Meta C Google Ads). 3.5X
Social Media Engagement. +30% Growth
Visual Assets Delivered 90+ Photos C 30+ Videos
Conclusion
Through iOceane’s full-stack digital strategy, 2050 Healthcare now operates as a seamless extension of hospital care in the digital space — offering fast access, emotional connection, and professional trust. From first click to recovery at home, we enabled a patient-centric ecosystem that meets today’s healthcare expectations.