Case Study
LifeKrafts
Complete Branding
The Challenge
LifeKrafts, a fast-growing brand in the home utility space, wanted to elevate everyday essentials — from magnetic mosquito nets to thermal curtains — into smart, accessible lifestyle solutions. While their product innovation had gained popularity on marketplaces, their owned digital presence lacked the brand personality, e-commerce fluidity, and campaign power needed to scale further.
Their goal?
To evolve into a consumer-loved, solution-first lifestyle brand through cohesive branding, high-performing e-commerce UX, and full-stack digital engagement.
iOceane’s 360° Solution
Website Design s Development
We reimagined lifekrafts.com as an intuitive, conversion-optimized e- commerce platform with utility, aesthetics, and mobile-first performance at its core.
Key Features:
- Product-Wise Browsing (Door Nets, Window Nets, Curtains, Mats)
- Step-by-Step Size C Installation Guides
- DIY-Friendly Pages with How-To Videos
- Seamless Checkout C WhatsApp Integration
- SEO-Optimized C Mobile Responsive Design
- Impact: 35%+ increase in order volume within the first quarter after relaunch.
Branding s Visual Identity
We gave LifeKrafts a refreshed identity rooted in reliability, modern functionality, and everyday utility — tailored to the practical Indian household.
Deliverables:
- Updated Colour Palette (Earth tones, Safe Neutrals)
- Typography System for Digital C Packaging
- Iconography C Product Instruction Styles
- Brand Guidelines Document
- Product Packaging C Label Concepts
Social Media Management
We transformed LifeKrafts’ social channels into informative, conversion- friendly spaces to educate users, boost credibility, and drive traffic.
Services Provided:
- Instagram C Facebook Strategy (Product Demos, Tips, UGC)
- Reels for Installation Guides C Product Highlights
- Motion Graphics C Explainers
- Interactive Stories C Customer Testimonials
- Product Launch C Sale Campaigns
- Result: +130% growth in engagement and 5,000+ new followers in 4 months.
4. Meta s Google Ads
We drove results with conversion-focused advertising campaigns that positioned LifeKrafts as the go-to brand for practical home solutions.
Campaign Highlights:
- Google Search Ads for “Mosquito Net for Door” C “Window Insect Screens
- Meta Ads Featuring Reels C Carousels of Top-Selling Products
- Bulk Order Campaigns for Apartments C Builders
- UTM-Based Tracking, A/B Ad Copy Testing
- Real-Time Optimization C Funnel Strategy
- Impact: 4X ROAS across primary product categories.
5. Photography s Videography
We created a visual content bank that balanced education and aspiration showing products in real homes with real use cases.
Deliverables:
- Product Shoots in Home Environments
- Step-by-Step Installation Video Guides
- UGC-Style Product Demo Reels
- Family-Focused Brand Story Visuals
- Sale C Campaign Launch Videos
Result's Impact
Metric Outcome
Order Volume +35% Increase
Social Engagement +130% Growth ROAS (Meta C Google Ads)
4X Follower Growtth
+5,000 New Followers Visual Assets Produced 120+ Photos, 30+ Videos
Conclusion
Through iOceane’s end-to-end branding and digital services, LifeKrafts matured into a smart-home brand loved by practical, modern consumers. From scroll-stopping visuals to search-based conversions, we built a digital ecosystem that made home living simpler — and shopping smarter.