Case Study
A-One Steel Group
Complete Branding
Project Information
Client Name: A-One Steel Group
The Challenge
A-One Steel Group, a pioneer in TMT bars and structural-grade steel, was already well-known in the construction and infrastructure sector. However, they aspired to elevate their public presence and connect emotionally with a broader audience, including homeowners, builders, and real estate developers.
To strengthen their market leadership and build widespread trust, they needed a bold, high-impact campaign that blended industrial authority with celebrity influence.
Their goal?
To reposition A-One Steels as a symbol of strength, resilience, and national pride with Rocking Star Yash as the face of their brand transformation.
iOceane’s 360° Solution
Website Design s Development
We redesigned aonesteelgroup.com to reflect A-One’s industrial strength and credibility, while also integrating the celebrity campaign for maximum brand recall.
Key Features:
- Homepage integration with Actor Yash’s campaign visuals
- Segment-specific navigation (Infra, Residential, Dealers)
- Certification highlights, CSR showcase C process transparency
- Quick-connect dealer forms C WhatsApp integration
- SEO-enhanced copy and UX for lead conversion
- Impact: 40%+ increase in business inquiries post-launch.
Branding s Visual Identity
We developed a premium, industrial-grade identity powered by storytelling, performance, and bold visual appeal.
Deliverables:
- Tagline: “Strength That Withstands All Storms”
- Bold typography C steel-toned color palette
- Branded assets co-developed for Yash-led campaign
- Digital banners, print creatives C OOH adaptations
- Dealer communication kits and on-site branding
Social Media Management
We turned A-One’s social presence into a narrative-driven platform highlighting strength, trust, and the Yash brand collaboration.
Services Provided:
- Instagram, YouTube C Facebook strategies
- Reels C stories featuring Yash’s shoot BTS and ad footage
- Campaign: #BuiltWithAOne and #StrongLikeSteel
- Thought-leadership posts and CSR highlight reels
- Dealer spotlight features
- Result: 150% increase in engagement; 6,500+ new followers in 90 days.
Meta s Google Ads
We launched a high-performing ad campaign around Yash’s endorsement,
optimized for lead generation and dealer expansion.
Campaign Highlights:
- Meta video ads and carousels starring Yash
- Google Search campaigns targeting “TMT Steel South India”
- UTM tracking, A/B testing, and funnel optimization
- Landing pages customized for dealers and bulk orders
- Impact: 6X ROAS; dealer queries doubled within 8 weeks.
Photography s Videography
We captured powerful brand visuals combining industrial grit and cinematic impact through our on-location and campaign shoots.
Deliverables:
- TVC featuring Actor Yash with multilingual reach
- Factory shoot showcasing product quality and capacity
- BTS reels from Yash campaign production
- Dealer testimonials and community CSR visuals
- Asset bank for web, social, and offline use
Result's Impact
Metric Outcome
Website Leads +40% Increase via Website Campaign Reach
3M+ Views via Meta C YouTube Social Engagement
+150% Growth in 3 Months ROAS (Google C Meta Ads) 6X Celebrity Endorsement Yash as Brand Ambassador
Visual Assets Produced 150+ Images, 50+ Videos Including TVC
Conclusion
By combining industrial authority with cinematic charisma, iOceane helped A-One Steels forge an unforgettable campaign. With Actor Yash delivering the brand’s core message and an integrated digital ecosystem driving performance, the brand now stands tall as a leader in steel—and in storytelling.