Case Study
Arogya Yatra
Complete Branding
The Challenge
Arogya Yatra, led by wellness coach Gomathi Seetharaman, aimed to bridge the gap between ancient healing practices and modern corporate lifestyles through services like laughter yoga, nutritional therapy, breathwork, and emotional well-being programs. Despite an impactful real-world presence, their digital ecosystem lacked consistency, clarity, and conversion power.
Their goal?
A fully aligned digital presence — one that positions Arogya Yatra as a global wellness authority while generating inbound leads from both individuals and corporates.
iOceane’s 360° Solution
Website Design s Development
We restructured arogyayatra.com to reflect trust, ease of access, and service-led storytelling guiding both corporate clients and individual users toward mindful engagement.
Key Features:
- Segmented Service Navigation (Corporate Wellness, Retreats, Breathwork, Nutrition, Laughter Yoga)
- Founder-Led Impact Stories C Testimonials
- Workshop Booking C Inquiry CTAs
- Mobile-First, Responsive Design
- SEO-Enabled C Optimized for Wellness Searches
- Impact: Increased inquiry form submissions and improved site navigation experience for visitors from UAE and India.
Branding s Visual Identity
We elevated Arogya Yatra’s presence with an uplifting, purpose-driven visual language rooted in healing, joy, and transformation.
Deliverables:
- Color System (Serene Earths C Invigorating Accents)
- Typography C Icon Systems for Digital C Print
- Brand Voice Framework: Calm, Clear C Empowering
- Visual Moodboard for Wellness Services C Retreats
- Story-Driven Founder Profile and Value Proposition Design
Social Media Management
We transformed Arogya Yatra’s Instagram into a holistic wellness journal full of value-rich content, service insights, and audience engagement.
Services Provided:
- Instagram Grid Planning C Brand Tone Alignment
- Wellness Reels (Breathwork, Nutrition Tips, Gratitude Prompts)
- Testimonial Highlights from Workshops C Corporate Programs
- Motion Graphics for Event Highlights C Service Promotions
- Result: +200% increase in profile visits, saves, and consistent engagement from both individuals and HR leaders.
4. Meta s Google Ads
To position Arogya Yatra across both corporate HR circles and wellness- seeking individuals, we deployed targeted paid media campaigns with lead-gen funnels.
Campaign Highlights:
- Google Ads for “Corporate Wellness Dubai” C “Laughter Yoga India”
- Meta Carousel Ads featuring Program Types C Client Testimonials
- Targeting by Interests (Wellness, Stress Relief, HR Leads)
- UTM Tracking + Daily Optimization
- Impact: 3.5X ROAS from UAE-based inquiries and workshop sign- ups.
Result's Impact
Website Engagement +45% Increase in Avg. Session
Time Social Media Growth +200% Increase in Saves C
Shares Inquiries C Leads Consistent Flow from UAE C India
ROAS (Ads) 3.5X Return on Ad
Spend Visual Assets Produced 90+ Photos C Reels
Conclusion
Through iOceane’s full-stack digital transformation, Arogya Yatra became more than a wellness brand — it became a global movement for mind-body harmony. From scroll-stopping visuals to inquiry-generating UX, we built a digital sanctuary for conscious living and corporate rejuvenation.