Case Study
Bask HR Consulting
Complete Branding
Project Information
Client Name: Bask HR Consulting
The Challenge
Bask HR Consulting, a recruitment and HR strategy firm serving fast- growing sectors like IT, hospitality, and BFSI, had built strong industry credibility offline. However, their existing website did not reflect their professionalism, service diversity, or strategic impact. It lacked clear navigation, modern design, and conversion-focused content.
Their goal?
To relaunch with a professional digital presence that inspires trust, communicates capabilities clearly, and supports both client and candidate engagement.
iOceane’s 360° Solution
Website Design s Development
We reimagined baskhr.com as a polished, responsive platform that tells the brand’s story while guiding users effortlessly to relevant services.
Key Features:
- Industry-Specific Service Pages (IT Hiring, Hospitality Hiring, Executive Search)
- Clear CTAs (Quick Contact, Apply Now) for lead capture
- Corporate storytelling with Mission, Vision, and Leadership Highlights
- Optimized for SEO and fast mobile browsing
- Content architecture supporting employers and job seekers equally
- Impact: 50%+ increase in qualified leads through Quick Contact and service inquiries within the first quarter.
Visual Identity Enhancement
We reinforced Bask HR’s digital credibility through clean, contemporary visuals aligned with corporate trust and clarity.
Deliverables:
- Refreshed color palette and typography system
- Service-based iconography
- Consistent digital design language for buttons, headers, and banners
- Team and leadership visuals integrated into web flow
UX Strategy s Lead Generation
We focused on user-centric design to ensure visitors could act quickly and confidently.
Services Provided:
- Persistent CTAs across service and about pages
- Contact form segmentation for candidates and corporates
- Google Maps integration for office credibility
- Lead-capture triggers and responsive layout for mobile users
Result's Impact
Lead Submissions +50% Increase from
Website Bounce Rate Significantly Decreased
Mobile Engagement 2× Higher Time-on-Site
Visual Consistency
Improved Brand Recall C Trust
Conclusion
Through iOceane’s design and UX strategy, Bask HR’s website transformed into a lead-generating, trust-building platform that reflects the firm’s industry impact and modern mindset. With clear communication and elegant design, BaskHR.com now works as hard as the team behind it.