Case Study
Black Belt Security Group
Complete Branding
Project Information
The Challenge
Black Belt Security Group, a trusted provider of manned guarding, quick- response teams, audits, and comprehensive risk solutions, marked over 25 years of excellence in Bangalore and across India. Yet, their digital identity didn’t reflect their rich legacy, professional strengths, or “data-drivenvigilance” ethos. The website lacked clarity in service offerings, leadershippositioning, and visual identity.
Their goal?
To strengthen their digital presence with a cohesive brand system and an optimized, trustworthy website that communicates their capabilities and leadership stance clearly.
iOceane’s 360° Solution
Brand Book Creation
We crafted a powerful brand book to unify Black Belt’s identity across touchpoints bringing clarity, consistency, and personality to their brand.
Deliverables:
- Visual Elements: Logo variations, color palette (olive, charcoal, steel), service icons
- Typography: Modern sans serif system for headers and body text
- Brand Messaging: Tone guidelines emphasizing values like Control. Vigilance. Professionalism.
- Applications: Templates for stationery, team profiles, office signage, and social headers
Website Redesign s Structure
We reimagined their website to clearly showcase services, leadership vision, and legacy while aligning with the refined brand identity.
Key Features:
- Purpose-Driven Homepage: Hero section with tagline “Industry Leaders in Risk Management through Data‑Driven Security Solutions”
- Services Pages: Man Guards, Quick Response, Surveys C Audits, Control Centre each with dedicated icons and details
- About Us Section: Leadership story featuring the CMD, Mr. Niyaz Khatib emphasizing a legacy of 15+ national titles and 25+ years of trust
- Certifications: MSME, CAPSI, ISO 9001:2015, IAF, KSSA recognition listed for credibility
- Team Page: Leadership spotlight with executive bios and clear roles
- Contact Section: Integrated office address with WhatsApp/directional options
Visual Style s UX Cohesion
We aligned website visuals and brand narrative to reflect Black Belt’s corepromise discipline, vigilance, and trust.
Enhancements:
- Hero imagery showing training drills, control room, and manned guarding in action
- Icon-based visuals for service clarity
- Consistent button styling: bold, clear, and action-focused (“Request Assessment”, “Contact Us”)
- Mobile-responsive layout for seamless navigation across devices
Result's Impact
Brand Consistency Unified look and tone across website and brand materials
Service Clarity Visitors clearly understand offerings C credentials
Leadership Positioning CMD story builds trust and personal credibility Credibility Signals
Certifications C team bios validate expertise UX C Navigation
Easier navigation → improved user journey
Conclusion
Through a strategic blend of brand systems and thoughtful design, iOceane helped Black Belt Security Group move from an understated legacy to a clear digital leader. Now, their website reflects their discipline, scale, and credibility and carries the confidence of a secured brand presence.