Case Study
Circuit House
Complete Branding
Project Information
Client Name: Circuit House
The Challenge
Circuit House is a vibrant all-day dining and nightlife destination known for its crafted cocktails, hearty bites, and lively ambiance. While popular locally, their digital presence lacked cohesion, storytelling focus, and engaging content strategy—meaning missed opportunities to build community, drive reservations, and elevate brand resonance.
Their goal?
To create a captivating digital identity—through their website and Instagram—with a clear voice, brand consistency, and content that converts followers into diners and party-goers.
iOceane’s 360° Solution
Social Media Strategy s Management
We transformed their Instagram into a community-driven hub that showcased ambience, experiences, and special events.
Services Provided:
- Content calendar featuring menu highlights, events (father’s day, prosecco nights), and seasonal cocktails
- Engaging Reels capturing mixology, taste moments, and vibe-driven storytelling
- UGC C customer story reposts to build community authenticity
- Instagram Stories with countdowns, polls, and reservation prompts
- Result: Increased Instagram engagement, follower interest in events, and rise in direct reservation queries via DMs.
Website Design s Optimization
We redesigned circuitHouse.co with a focus on atmosphere and experience-first navigation aligned with their Instagram voice.
Deliverables:
- High-impact hero imagery mirroring Instagram’s mood-heavy style
- Curated “What’s On” section spotlighting live nights, corporate events, and weekend specials
- Visual menu integration reflecting their reel and post content
- Smooth “Reserve a Table” CTA with WhatsApp integration for instant bookings
- Mobile-first layout ensuring seamless on-the-go access
Branding s Visual Identity Refinement
We transformed LifeKrafts’ social channels into informative, conversion- friendly spaces to educate users, boost credibility, and drive traffic.
Deliverables:
- Instagram-styled visual layout—bold imagery, consistent tones, brand-aligned filters
- Template system for event promos, menu features, and story visuals
- Curated iconography and visual elements matching the venue’s vibe
Result's Impact
Instagram Engagement +150% increase in story interactions and saves
Follower Growth Noticeable uptick in follower count month- on-month
Reservation Inquiries Increased via Instagram DMs and website
CTA clicks Content Volume
40+ Reels C Story Series highlighting cocktails/events
Conclusion
Through strategic content planning, visual consistency, and performance- focused design, iOceane helped Circuit House evolve into a digitaldestination. The brand’s online presence now mirrors the energy and quality of its in-venue experience driving awareness, engagement, and footfall across Pune’s nightlife scene.