Case Study
Destination Dubai Expo
Complete Branding
Project Information
Client Name: Destination Dubai Expo
The Challenge
Destination Dubai Expo set out to bridge the gap between Indian students and globally ranked universities based in Dubai. With back-to-back education fairs scheduled across Chennai, Hyderabad, and Bengaluru, the brand needed more than just event logistics — it needed to build trust, spark interest, and ensure conversion at every digital touchpoint.
While the concept was timely, the digital presence lacked the polish, clarity, and marketing momentum required to engage students, drive footfalls, and showcase the true opportunity Dubai offers as a study destination.
Their goal?
A dynamic, student-first brand experience — one that builds awareness, simplifies registration, and ensures strong engagement and turnout across all three cities.
iOceane’s 360° Solution
Website Design s Development
We enhanced the existing digital platform into a seamless, lead-focused microsite tailored to student intent and parent reassurance.
Key Features:
- City-wise segmentation for dates, venues C university listings
- Single-click registration with form optimization
- “Why Study in Dubai?” highlight sections with stats, scholarships career outcomes
- Mobile-first design optimized for fast access
- SEO setup for search terms like “Dubai education fair” C “Study abroad Dubai”
- Impact: 40%+ increase in form submissions and lower bounce rate across city-specific pages.
Branding s Visual Identity
We refreshed the event’s visual language to appeal to aspirational Indian youth while emphasizing the global credibility of Dubai’s institutions.
Deliverables:
- Bold color palette inspired by Dubai’s innovation C India’s diversity
- Typography and iconography aligned to modern education themes
- Branded campaign taglines: “Your Gateway to Global Education”
- Visual style guide for web, social C OOH (hoardings, flyers, invites)
Social Media Management
We turned Destination Dubai’s social presence into an event countdown hub informative, interactive, and excitement-driven.
Services Provided:
- Instagram C Facebook Content Strategy
- University spotlights C student journey explainers
- City-specific reminders with countdown visuals
- Reels showcasing event experience, speaker intros, and Dubai campus tours
- Live story coverage and QCA polls during event days
- Result: 150% increase in profile visits and high event-day engagement from target audiences.
Meta s Google Ads
To maximize registrations from the target age and city groups, we launched city-wise lead generation campaigns with precision targeting.
Campaign Highlights:
- Google Search Ads for “Dubai education fair near me” C “Study in Dubai”
- Meta Lead Ads for students C parents aged 18–45 in Tier 1 C 2 cities
- Re-marketing ads for those who clicked but didn’t register
- Daily optimization with UTM tracking and A/B testing on hooks (Career, Scholarship, Global Exposure)
- Impact: 3.8X ROAS and 2,000+ leads across campaigns.
Result's Impact
Event Registrations 2,000+ Verified Leads
Social Engagement +150% Profile Visit Growth ROAS (Meta C Google Ads)
3.8X Bounce Rate Significantly Lowered
Visual Assets Produced
50+ Reels, Carousels, Event Videos
Conclusion
Through iOceane’s end-to-end digital services, Destination Dubai Expo became a trusted bridge between aspiring Indian students and world-class universities in Dubai. From targeted outreach to a powerful event-day presence, we delivered a digital journey that was informative, inspirational, and conversion-led — all under one unified brand.