Case Study
Dropouts Club
Complete Branding
The Challenge
Dropouts Club, a vibrant rooftop lounge known for live DJs, Bollywood nights, party events, and open-mic comedy, had strong offline popularity but lacked a unified digital presence. Their Instagram feed was irregular and event-focused, missing out on consistent messaging, event promotion strategy, and community-driven content.
Their goal?
To build a sleek, engaging social media presence — one that attracts partygoers, drives event attendance, and reinforces the brand’s identity as Bangalore’s go-to rooftop nightlife spot for community experiences and entertainment.
iOceane’s 360° Solution
Social Media Strategy C Community Engagement
We repositioned Dropouts’ Instagram into a dynamic hub that reflects its electric energy, event diversity, and community moments.
Key Features:
- Monthly content calendar covering DJ nights, Bollywood events, comedy open-mic, and seasonal parties
- Visual storytelling through reels featuring DJ sets, rooftop ambiance, dance floors, and crowd energy
- Reposts and highlights of UGC: visitor photos, shoutouts, and event night reviews
- Engaging Stories: event countdowns, ticket giveaways, and interactive polls
- Incorporation of community events like Sunday sundowner, ladies’ night, and T20 game screening
- Impact: 200% increase in follower activity, story interactions, and DMs for table reservations and event queries.
Event Campaigning s Digital Promotions
We elevated event discovery through distinctive visual campaigns and targeted social amplification.
Deliverables:
- Branded visuals for themed events: “Bollywood Night”, “DJ Night”, “Sunday Sundowner”
- Social giveaways offering free tickets and VIP table passes
- Highlights series with short recap reels celebrating event memories
- Instagram Link-in-Bio updates pointing to table bookings and ticketing platforms
- Result: Noticeable campaign traction with faster ticket sell-out for popular nights and more RSVPs.
Video Production s Reels Content
We leveraged the vibrancy of Dropouts through immersive short-form videos that capture real moments and energy.
Services Provided:
- Event highlight reels capturing partygoers, decor, and DJ transitions
- DJ performance snippets optimized for Reels and Instagram feed
- Story edits spotlighting crowd reactions, dance scenes, and drink service
- Campus-friendly visuals targeting youth audiences, spelled out in captions and overlay text
Website Design s Local SEO Support
We synced digital channels by integrating Instagram with Dropouts’ online presence and optimization for local search.
Campaign Highlights:
- Instagram Link routing directly to a simple “Book a Table” form onwebsite
- Location tagging, branded hashtags (#DropoutsBLR, #BollywoodNights, #SundaySundowner)
- Local search posting to enhance brand visibility for “Kalyan Nagar pubs”, “rooftop lounge Bangalore”
Result's Impact
Instagram Engagement +200% increase in interactions Follower Growth
Consistent monthly growth
Event Inquiries Spike in DM bookings C table reservations
Reel Views 5K–10K+ per event reel
Visual Asset Library 50+ Reels, UGC highlights, campaign visuals
Conclusion
Through strategic social media curation, dynamic event campaigns, and captivating real-time visual content, iOceane elevated Dropouts Club’s digital identity. Now, every post, story, and reel amplifies the venue’s vibrancy distinguishing it as Bangalore’s prime rooftop nightlife destination and driving both footfall and brand buzz.