The Challenge
GlobeX Consultants, a forward-thinking overseas education brand helping Indian students pursue higher education in Canada, approached iOceane with a vision: to redefine their digital and visual identity. While their service offerings were strong, their online and brand presence lacked clarity, visual consistency, and digital engagement.
Their goal?
To build a unified brand experience — from website to social media — that reflects trust, support, and global ambition, while creating a professional, recognizable brand image that resonates with students and parents alike.
iOceane’s 360° Solution
Website Design s Development
We designed globex.com to function as both an informative hub and a conversion-driven platform for aspiring students.
Key Features:
- Course and country-wise consultation flow
- Lead-generation forms for free counselling
- Mobile-first, SEO-optimized structure
- Brand-aligned layouts reflecting professionalism and approachability
- Student testimonials and value proposition blocks integrated with the visual brand
- Impact: Increased inquiry rates and improved clarity of service offerings across the platform.
Branding s Brand Book Creation
We crafted a comprehensive brand book to establish a strong and consistent identity across all digital and print channels.
Deliverables:
- Logo design with a stylized globe representing global education
- Typography System: Gadugi Bold for headings, Geomatrix Medium C Light for subheads and body text
- Iconography C Product Instruction Styles
- Brand Guidelines Document
- Product Packaging C Label Concepts
Color Palette:
Primary – #F0EFF4 (Neutral), #FFB935 (Accent), #373E52, #222639 (Dark tones)
Brand tagline: “Map Your Success”
- Detailed logo usage guidelines ensuring proper logo application and avoiding misuse
- Stationery mock-ups, ID card, and design elements for all internal communications
- Result: A cohesive, modern identity that instills trust and communicates reliability and global aspiration.
Social Media Management
We revitalized GlobeX’s digital communication by building an engaging and educational presence across social platforms.
Services Provided:
- Monthly content calendars with posts around Canada-specific education info, student success, and consultation tips
- Templates for posts, reels, and stories aligned with brand colors and font system
- Highlight covers and story assets to educate and drive conversions
- Campaign visuals for enrollment drives and webinars
- Result: Boosted brand awareness and increased follower engagement, particularly from college-bound students and parents.
Result's Impact
Website Inquiry Rate +45% Increase in Consultation
Leads Brand Consistency 100% adherence across platforms C print Social Engagement
+150% Growth in Follower
Follower Interactions Visual Assets Delivered
100+ (posts, reels, templates, stationery)
Conclusion
Through iOceane’s complete digital and branding solution, GlobeX emerged as a credible, modern, and student-first brand in the education consultancy space. From scroll-stopping visuals to lead-generating platforms, we helped map their message to students across India and beyond.