Case Study
Hagga (Kannada Movie)
Complete Branding
Project Information
Client Name: Hagga (Kannada Movie)
The Challenge
Hagga, a bold and mysterious Kannada supernatural thriller starring Anu Prabhakar and Harshika Poonacha, set out to captivate moviegoers across Karnataka with a unique genre and storyline. However, despite strong storytelling and cast appeal, the film needed a powerful digital strategy to compete in a saturated entertainment market.
Its digital presence lacked early visibility, excitement, and regional cultural resonance needed to convert interest into ticket sales.
Their goal?
A full-throttle digital launch one that builds curiosity, drives hype, and pulls people into theatres through regional-first storytelling, influencer momentum, and cinematic suspense.
iOceane’s 360° Solution
Digital Campaign s Social Media Strategy
We transformed Hagga’s digital journey into a cinematic campaign, from
teaser drops to post-release buzz.
Key Features:
- Platform-Wise Grid Strategy for Instagram C Facebook
- Trailer Launch Events with Countdown Posts C Reels
- Character Posters, Dialogue Highlights C Motion Graphics
- Interactive Story Formats (Polls, Quizzes, Ticket Reminders)
- Daily Engagement with Behind-the-Scenes and Fan Content
- Impact: 600%+ increase in engagement during the first 3 weeks of launch.
Meta s Google Ads
To drive attention and ticket sales, we designed a geo-targeted performance marketing funnel optimized for regional reach and bookings.
Campaign Highlights:
- Google Search Ads: “Hagga Kannada movie tickets”, “Kannada thriller near me”
- Meta Carousel C Reel Ads with thriller hooks and actor moments
- UTM-Based Click-to-Ticket Funnels (BookMyShow C PayTM)
- Retargeting for trailer viewers C ticket link clickers
- Real-Time Optimization and Regional Language Testing
- Impact: 5.5X ROAS on paid ads and high click-through rates during release weekend.
Influencer s Community Engagement
We built a digital community around Hagga through vernacular humor, audience participation, and creator collabs.
Services Provided:
- Influencer Reels C Reactions
- Collaboration with Kannada Meme Pages C Cine Blogs
- Fan Duets, Spoiler-Free Reels, C Theatre Review Videos
- Cast-Led Lives, AMA Sessions C Giveaway Campaigns
- Result: 1M+ regional reach with fan content and cast-driven virality.
Video Editing s Content Production
We crafted a multi-format visual strategy to build anticipation, enhance storytelling, and boost platform performance.
Deliverables
- Trailer C Teaser Edits (Horizontal C Vertical Cuts)
- Motion Posters C Cast Intros
- Behind-the-Scenes C BTS Reels
- Pre-Launch Countdown Videos
- Post-Release Fan Reaction Montages
Result's Impact
Metric Outcome
Engagement Growth (Social) +600% Increase ROAS (Google C Meta Ads)
5.5X Influencer Reach 1M+ Regional Views
Follower Growth +4,500 Followers in 4 Weeks
Visual Assets Produced 100+ Creatives, 40+ Reels C Videos
Conclusion
Through iOceane’s full-stack digital marketing services, Hagga transcended from an indie mystery film to a viral cinematic experience across Karnataka. We created a digital ecosystem where suspense met scrolls — turning trailers into tickets and curiosity into community.