Case Study
Harmony Luxe
Complete Branding
Case Study
Harmony Luxe
Complete Branding
The Challenge
Harmony Luxe, a premium spa and wellness brand, set out to redefine holistic luxury experiences. Rooted in tranquility, rejuvenation, and personalized wellness, the brand needed a seamless blend of digital identity, user-friendly web presence, and visual storytelling that reflected its serene atmosphere and premium services.
Their ask? A complete branding and digital solution to position Harmony Luxe as a go-to wellness sanctuary for the modern urban audience.
iOceane’s 360° Solution
1. Branding Solutions
We laid the foundation for a luxury wellness brand identity that speaks the language of calm and elegance. Every detail from logo to language was crafted to exude sophistication and relaxation.
Delivered:
- Brand Strategy C Positioning
- Logo Design C Iconography
- Colour palette inspired by the timeless elegance of luxury, featuring rich black and opulent gold tones
- Typography Systems C Visual Guidelines
2. Website Design s Development
We designed harmonyluxe.in as a digital reflection of the Harmony Luxe experience. The website is intuitive, aesthetically soft, and fully responsive allowing users to explore therapies, book appointments, and immerse in the brand.
Key Features:
- Custom UI/UX for effortless navigation
- Service-based booking flow
- SEO-optimized content architecture
- Spa Menu C Service Pages
- Fast, mobile-first development
3. Social Media Management
From stress-relief rituals to luxury spa aesthetics, we transformed Harmony Luxe’s social media into a serene digital lounge. Our curated content calendar covered educational tips, spa highlights, testimonials, behind-the-scenes, and soothing visuals.
Services Provided:
- Instagram C Facebook Management
- Content Creation (Reels, Posts, Stories)
- Hashtag Strategy C Growth Optimization
- Visual Grid Curation C Storytelling
- Engagement C Community Building
4. Meta s Google Ads
To boost brand visibility and fill appointment slots, we ran performance- based ads targeting wellness seekers in and around the brand’s location. From soothing visuals to sharp copy, our ads delivered results.
Campaign Strategy Included:
- Local Targeting C Geo Ads
- Google Search + Spa Category Campaigns
- Instagram Reels C Carousel Ads
- Lead Forms C Call-to-Action Booking
- Conversion Tracking C Optimization
5. Photography s Videography
We captured the heart of Harmony Luxe through a sensory lens showcasing therapy rooms, wellness rituals, spa ambience, client experience, and detailed service setups.
Deliverables:
- Spa C Ambience Photography
- Therapy C Ritual Videography
- Reels for Social C Website
- Brand Film for Digital Ads
- High-res Visuals for Print C Web Use
Result's Impact
400% increase in website traffic in 60 days
2.8x ROI on Meta C Google Ads
1,500+ organic followers in 3 months
75% increase in direct appointment bookings
100+ professional visual assets created
Conclusion
With iOceane’s holistic digital and branding support, Harmony Luxe transitioned from a concept to a full-fledged luxury wellness brand. We didn’t just build a brand — we created a tranquil digital sanctuary that drives bookings, builds trust, and captures the essence of serene indulgence.