Case Study
Hauoli Day Fashion
Complete Branding
Project Information
Client Name: Hauoli Day Fashion
The Challenge
Hauoli, offering beachwear, holiday dresses, and printed tees, approached iOceane to elevate their online presence. Their Shopify-based shopping site had basic functionality but lacked brand feel, product clarity, conversion paths, and a visual narrative aligned with vacation vibes.
Their goal?
To transform the e‑commerce store into a vibrant, mood-driven experience that captures “vacation spirit,” clearly presents collections, and supports discovery through digital marketing and media.
iOceane’s 360° Solution
Website Design s User Experience
We redesigned hauoliday.com to immerse users in the brand spirit— seamlessly combining discovery, engagement, and purchase.
Key Features:
- Curated collections: Men, Women, Couples C New Arrivals
- Hero banners reflecting summer vacation vibes
- Clear product visuals, size guides C style descriptions
- Promotional badges: "Sale", "Sold out", "New"
- Sticky add‑to‑cart bar + mobile‑first checkout flow
- Impact: Enhanced browsing experience and more confident purchase decisions.
Branding s Visual Identity
We refreshed fonts, colours, and on‑site visual cues to align with relaxed vacation aesthetics.
Deliverables:
- Sunny, coastal colour palette C stylised vacation fonts
- Lifestyle hero imagery on banners C category pages
- Iconography for collections and smart sale tags
- Cohesive look and feel across all digital pages
Photography s Videography
We generated assets that evoke wanderlust and splash appeal.
Deliverables:
- Lifestyle model shots in beach settings
- Flat-lay and detail images highlighting prints
- Short motion clips for hero content and ads
Digital Marketing Strategy
Using the new look and curated assets, we powered brand growth and conversions.
Services Provided:
- Instagram C Facebook organic mood posts, reels, and carousel ads
- Google Search C Shopping Ads optimized for beachwear keywords
- UTM‑linked campaigns for performance tracking
- Retargeting ads for abandoned cart and repeat buyers
Result's Impact
Online Experience Stronger brand recall and engagement
Product Presentation Stylized visuals + clear product
differentiation Visual Asset Library 50+ hero images, flat lays, and
video snippets Marketing Performance
Increased CTRs and purchase intent via ads
Conclusion
iOceane reimagined Hauoli’s online store from a transactional site into a digital vacation wardrobe—fashion that feels like a holiday. Through experience-led design, visual resonance, and smart marketing, the brand now delights customers and converts the vacation mood into sales.