Case Study
iFitness
Complete Branding
The Challenge
iFitness, a growing community-centric gym chain with flagship branches in Shanti Nagar, BEL Road, HSR Layout, and Hubballi, offers advanced training, diverse classes, and personalized nutrition counselling. Despite strong local recognition, their online presence—website and social media was under optimized, leading to inconsistent brand messaging, low engagement, and missed opportunities for membership growth and community building.
Their goal?
To develop a unified digital brand experience that conveys iFitness’s supportive community, expert instructors, and accessible fitness across locations—driving memberships, class bookings, and member retention.
iOceane’s 360° Solution
Website Design s Development
We revolutionized i‑fitness.in into a clean, responsive platform focused on user journeys for each location and service suite.
Key Features:
- Location‑specific pages (Shanti Nagar, BEL Road, HSR Layout, Hubballi) with timings and trainers
- Dedicated sections: Group Classes, Personal Training, Nutrition Counselling
- Amenities spotlight: steam rooms, lockers, showers, parking
- Clear CTAs: “Join Now”, “Book Trial”, “Contact Us”
- Mobile-first design with fast load‑time navigation
- Impact: 30% increase in online trial requests and “Join Now” formsubmissions in the first quarter post-launch.
Branding s Visual Identity
We crafted a consistent digital identity that highlighted iFitness’s energetic, inclusive, and performance-driven ethos.
Deliverables:
- Unified brand styles including bold typography, action-oriented icons, and an energizing colour palette
- Photo assets of trainers, facilities, and real members in action for authenticity
- Visual templates for class schedules, promotions, facilities highlight
Social Media Management
iFitness’s social platforms were redesigned to become community-first engagement hubs educational, motivational, and interactive.
Services Provided:
- Instagram C Facebook content strategy: class highlights, trainer tips, member transformations
- Reels showcasing workouts, nutrition tips, and behind-the-scenes gym life
- Engagement content: polls, QCA sessions, fitness challenges
- Location-specific posts focused on BEL Road, HSR, and Hubballi communities
- Result: 150%+ growth in engagement metrics and a doubling of follower count across platforms within 4 months.
4. Meta s Google Ads
We launched location-targeted digital ads to drive footfall and trial memberships.
Campaign Highlights:
- Google Search Ads: “Gym near me” + location (e.g., Bel Road, HSR)
- Meta Ads: Carousel C Video formats featuring real gym visuals, class offerings, and trial promotions
- A/B testing headlines: “Start Your Fitness Journey” vs “Community- Focused Gym”
- UTM tracking enabled for membership conversions and lead nurturing
- Impact: 4X ROAS on ads with 200+ new trial sign-ups distributed across gym branches.
5. Photography s Videography
We produced a fresh visual archive that conveys energy, professionalism, and community.
Deliverables:
- Facility overviews and amenity galleries (steam, lockers, studios
- Trainer-led exercise demonstrations and nutritional counseling clips
- Member journey videos: newbie to confident gym-goer
- Short-format video reels for use in ads and social content
Result's Impact
Trial Sign-Ups +30% via website forms
Social Engagement +150% across Instagram C Facebook Paid Ad ROAS
4X Return on Ad Spend New Followers
Transformed growth in 4 months Visual Assets Delivered
80+ Photos, 30+ Video Assets
Conclusion
By implementing a full-stack digital strategy, iOceane helped iFitness build a unified, vibrant online presence that echoes its in-gym energy. From intuitive web design to community-focused content and performance marketing, iFitness is now equipped to grow its membership and brand reputation across Karnataka.