The Challenge
India Post, the world’s most extensive postal network, was undergoing a digital transformation expanding from traditional mail services into financial inclusion, e-commerce logistics, and citizen-centric utilities. However, public perception remained rooted in the old world of post offices and stamps.
Their digital presence lacked warmth, relatability, and awareness of the full spectrum of services now available online and offline.
Their goal?
To reposition India Post as a modern, trustworthy, people-first institution that empowers rural and urban India alike—through engaging social content, community-first storytelling, and digital education.
iOceane’s 360° Solution
1. Social Media Strategy s Management
We transformed India Post’s social platforms into credible, emotionally engaging spaces that balanced awareness, education, and community pride.
Key Features:
- Infographic posts demystifying services: Speed Post, Parcel, Savings Bank, Insurance
- Myth-busting reels C carousel posts for financial products
- Festival-led storytelling and national days celebrations
- Regional language content for broader inclusivity
- Active comment management C public query resolution
- Impact: 3X growth in daily engagement and stronger sentiment from younger and rural audiences.
2. Paid Media s Google Ads
We launched precise awareness campaigns highlighting services that had digital crossover especially those underutilized due to low public knowledge.
Campaign Highlights:
- Facebook C Instagram Ads: “Did You Know” series for SB Account, PLI, and Logistics
- Google Search Ads: “Post Office Near Me”, “India Post Parcel”, “India Post FD Rates”
- Geo-targeted ads near postal hubs and rural branches
- UTM tracking for CTR, impressions, and lead-to-service queries
- Impact: Over 5M+ impressions and +30% uplift in traffic to key landing pages.
3. Digital Content Visuals
We built a scalable, emotionally rich content bank that humanized India Post and helped connect legacy with future.
Deliverables:
- 150+ content pieces: Reels, Post Series, Testimonials, Explainers
- Stories on rural banking, pension delivery, logistics for artisans
- Monthly storytelling around government tie-ins (e.g., Sukanya Samriddhi, PMGDISHA)
- Video tutorials on tracking, booking, and money transfers
Results at a Glance
Metric
- Social Media Engagement
- Influencer Campaign Reach
- Paid Media Reach
- User Awareness (Tracked CTR)
- Visual Assets Delivered
Outcome
- +3X Growth Across Platforms
- +500K Community Impressions
- 5M+ Impressions Nationwide
- +30% Growth in Service Discovery
- 150+ Posts, Videos C Templates