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Case Study
MusokeSkin
Complete Branding

Project Information

Client Name: MusokeSkin

The Challenge

MusokeSkin, a wellness-first skincare and haircare brand rooted in Ayurvedic philosophy, sought to position itself as a premium yet approachable clean beauty label. While its formulations and brand story were powerful, the Shopify storefront, digital identity, and content lacked cohesion, elegance, and emotional resonance with conscious consumers.

Their goal?

To relaunch as a refined clean beauty brand through Shopify customization, a clear brand system, and compelling social design enabling storytelling, sales, and trust in equal measure.

iOceane’s 360° Solution

Shopify Development

We designed musokeskin.com to feel as nurturing and natural as the products themselves seamless to navigate, clean in experience, and high in conversion.

Key Features: :

Branding s Visual Identity

We refined MusokeSkin’s visual and verbal presence into a calm, science- backed identity that celebrates skin rituals with purpose.

Deliverables:

Social Media Design

We transformed MusokeSkin’s Instagram into a modern wellness journal
rich in education, visual appeal, and brand depth.

Services Provided:

4. Meta s Google Ads

To boost brand visibility and fill appointment slots, we ran performance- based ads targeting wellness seekers in and around the brand’s location. From soothing visuals to sharp copy, our ads delivered results.

Campaign Strategy Included:

5. Photography s Videography

We captured the heart of Harmony Luxe through a sensory lens showcasing therapy rooms, wellness rituals, spa ambience, client experience, and detailed service setups.

Deliverables:

Result's Impact

Shopify UX C Design Launch Enhanced User Flow

Engagement on Social +200% Growth in Interaction Visual Assets Produced

80+ Posts, Reels C Templates Bounce Rate (Shopify)

Decreased Significantly

Session Duration Increased Post Relaunch

Conclusion

Through iOceane’s collaborative approach, MusokeSkin reemerged as a balanced fusion of clean science and ancestral care. We built a serene and trustworthy digital experience — one that honors the brand’s Ayurvedic soul while empowering modern-day beauty routines.

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