Case Study
MusokeSkin
Complete Branding
The Challenge
MusokeSkin, a wellness-first skincare and haircare brand rooted in Ayurvedic philosophy, sought to position itself as a premium yet approachable clean beauty label. While its formulations and brand story were powerful, the Shopify storefront, digital identity, and content lacked cohesion, elegance, and emotional resonance with conscious consumers.
Their goal?
To relaunch as a refined clean beauty brand through Shopify customization, a clear brand system, and compelling social design enabling storytelling, sales, and trust in equal measure.

iOceane’s 360° Solution

Shopify Development
We designed musokeskin.com to feel as nurturing and natural as the products themselves seamless to navigate, clean in experience, and high in conversion.
Key Features: :
- Customized Shopify Theme Reflecting Clean Ayurveda
- Product-Wise Navigation (Face, Body, Hair, Lip, Bundles)
- Storytelling Sections for Ingredients C Rituals
- Bundle-Focused Sales Pathways (e.g., AM/PM Essentials)
- Mobile-Optimized, Fast Checkout Integration
- Impact: Marked improvement in session duration and add-to-cart actions within weeks of launch.
Branding s Visual Identity
We refined MusokeSkin’s visual and verbal presence into a calm, science- backed identity that celebrates skin rituals with purpose.
Deliverables:
- Ayurvedic-Inspired Colour Palette (Soft Earths + Vibrant Accents)
- Typography C Icon Systems (Modern + Rooted)
- Packaging Concepts C Label Mockups
- Visual Language for Digital Use
- Brand Guidelines Document


Social Media Design
We transformed MusokeSkin’s Instagram into a modern wellness journal
rich in education, visual appeal, and brand depth.
Services Provided:
- Social Templates for Ingredients, How-To's, and Benefits
- Reels Design for Ritual Use C Lifestyle Demonstrations
- Highlight Covers, Story Assets, UGC Reposts
- Campaign Designs (Product Launches, Bundles, Sale Announcements)
- Result: Unified aesthetic and +200% increase in saves, shares, and profile visits.
4. Meta s Google Ads
Campaign Strategy Included:
- Local Targeting C Geo Ads
- Google Search + Spa Category Campaigns
- Instagram Reels C Carousel Ads
- Lead Forms C Call-to-Action Booking
- Conversion Tracking C Optimization


5. Photography s Videography
Deliverables:
- Spa C Ambience Photography
- Therapy C Ritual Videography
- Reels for Social C Website
- Brand Film for Digital Ads
- High-res Visuals for Print C Web Use
Result's Impact
Shopify UX C Design Launch Enhanced User Flow
Engagement on Social +200% Growth in Interaction Visual Assets Produced
80+ Posts, Reels C Templates Bounce Rate (Shopify)
Decreased Significantly
Session Duration Increased Post Relaunch
Conclusion
Through iOceane’s collaborative approach, MusokeSkin reemerged as a balanced fusion of clean science and ancestral care. We built a serene and trustworthy digital experience — one that honors the brand’s Ayurvedic soul while empowering modern-day beauty routines.