Case Study
Needle Eye
Complete Branding
The Challenge
Needle Eye, a boutique luxury bridal wear brand based in Bangalore, is renowned for its handcrafted couture, elegant silhouettes, and intricate zardozi work. While its in-store experience delivered exclusivity and craftsmanship, its online and brand presence lacked the luxury aura, digital discoverability, and visual consistency that today’s premium clientele expects.
Their goal?
An end-to-end brand transformation that captures the essence of couture online — from visual identity to digital storytelling — while driving high- intent bridal inquiries and elevating aspirational value.
iOceane’s 360° Solution
Website Design s Development
We transformed NeedleEye.in into a couture showroom online — a space to explore, be inspired, and inquire.
Key Features:
- Collection Showcases with Scroll-Based Navigation
- Editorial Layout for Designer Storytelling
- High-Quality Visual Immersion (Imagery C Videos)
- Inquiry-Led Flow (Book Appointment, WhatsApp CTA)
- Mobile-Optimized Luxury UX
- Impact: 45%+ increase in bridal inquiries within the first 2 months post-launch.
Branding s Visual Identity
We infused Needle Eye’s brand identity with luxury, femininity, and
handcrafted elegance to appeal to the modern bride.
Deliverables:
- Elegant Colour Palette (Pearl, Gold, Blush tones)
- Refined Serif Typography C Monogram Design
- Mood boards C Brand Visual Direction
- Packaging Concepts for Gifting C Boutique
- Brand Style Guide for Consistency
3. Social Media Management
We turned Needle Eye’s Instagram into a visual diary of couture — blending inspiration, bridal journeys, and designer credibility.
Services Provided:
- Instagram Grid Strategy (Editorial + Aspirational)
- Bride Diaries, Behind-the-Scenes C Testimonial Reels
- Campaign Shoots C Launch Rollouts
- Interactive Stories, Polls C Highlight Segments
- Content Calendar + Trend Mapping
- Result: +160% growth in engagement and 6,000+ new followers in 5 months.
4. Meta s Google Ads
To reach elite brides-to-be, we deployed hyper-targeted digital campaigns aligned with the bridal buying journey.
Campaign Highlights:
- Google Search Ads for “Designer Bridal Wear Bangalore”
- Meta Reels C Carousel Ads for New Collections
- Seasonal Promotion Campaigns (Wedding Season Boosters)
- High-Intent Lead Form Campaigns
- Budget Scaling with ROAS Tracking
- Impact: 4.5X ROAS within the first 6 weeks of campaigns.
5. Photography s Videography
We captured the soul of Needle Eye from couture craftsmanship to bride emotion through compelling imagery and cinematic storytelling.
Deliverables:
- Bridal Campaign Shoots
- Product Close-Ups C Detail Work
- Boutique Interior C Team Photography
- Bride Interviews C Designer Stories
- Reels Highlighting Artisanal Techniques
Result's Impact
Metric Outcome
Bridal Inquiries +45%
Social Growth +6,000 followers Engagement Rate (Instagram) +160%
ROAS (Meta C Google Ads)
4.5X Visual Assets Produced 100+
Conclusion
With iOceane’s comprehensive branding and digital solutions, Needle Eye emerged as a bridal powerhouse that blends legacy craftsmanship with digital elegance. From social storytelling to search visibility, every touchpoint now reflects their luxurious brand ethos turning interest into inquiries and viewers into brides.