Case Study
OrganicExpress
Complete Branding
Project Information
Client Name: OrganicExpress
The Challenge
Organic Express, a premium homegrown brand offering pure A2 ghee, cold- pressed oils, spices, honey, and organic wellness products, needed a fresh digital presence that reflected its commitment to purity and heritage.
Despite strong offline credibility and high-quality offerings, the brand’s online presence lacked e-commerce efficiency, aesthetic cohesion, and engaging storytelling.
Their goal?
To evolve into a modern wellness brand that builds trust and inspires clean, conscious living through a unified brand voice, user-friendly online store, and engaging digital content.
iOceane’s 360° Solution
Website Design s Development
We rebuilt organicexpress.co.in as a clean, calming e-commerce destination that blends transparency, education, and ease of shopping.
Key Features: :
- Category-Based Browsing (Ghee, Oils, Spices, Pickles, Gift Hampers)
- Ingredient-Led Product Pages with Benefits C Usage Tips
- Corporate C Festive Gifting Options with Inquiry CTA
- Blog Integration for Recipes C Lifestyle Content
- Mobile-First, SEO-Optimized Design with Easy Checkout
- Impact: Improved time on site and significantly higher conversion potential within the first phase post-launch.
Branding s Visual Identity
We refreshed Organic Express’s visual identity to reflect its natural, farm- to-fork promise with a premium yet earthy design language.
Deliverables:
- Colour Palette Inspired by Nature (Greens, Ambers, Neutrals)
- Typography C Iconography System for Packaging C Web
- Branded Packaging Design Concepts (Labels, Jars, Gift Sets)
- Visual Language Guidelines Across Digital C Print Assets
- Brand Book for Internal C Vendor Consistency
Social Media Management
We positioned Organic Express as a go-to voice for conscious consumption and everyday wellness on Instagram and Facebook.
Services Provided:
- Product Highlights C Ingredient Deep Dives
- Reels Featuring Pour Shots, Recipes C Testimonials
- Seasonal Campaigns (Gifting, Festive, Detox Weeks)
- Story Templates, Polls, and Community Features
- Consistent Content Planning C Grid Curation
- Result: +150% increase in engagement and a noticeable rise in user- generated content and organic reach.
Meta s Google Ads
We designed high-intent campaigns targeting health-conscious consumers, bulk buyers, and gift-seekers.
Campaign Highlights:
- Google Search Ads for “Organic Ghee” C “Cold Pressed Oil”
- Meta Carousel C Video Ads for Combo Packs C Festive Hampers
- Retargeting Campaigns with UTM-Based Conversion Tracking
- A/B Testing Ad Messaging for Ingredient-Trust C Product Quality
- Impact: 3.8X ROAS with particularly strong performance during gifting season and bundle promotions.
5. Photography s Videography
We captured Organic Express’s essence through warm, minimalistic
visuals that celebrate purity, process, and people.
Deliverables:
- Lifestyle Product Shoots in Kitchen C Natural Settings
- Ingredient-Focused Macro Photography
- Storytelling Reels: Pour Shots, Cooking Routines, Rituals
- Team C Behind-the-Scenes Visuals for Credibility
- Festive Gifting C Packaging Campaign Shoots
Result's Impact
Metric Outcome
Order Flow Efficiency ↑ Improved Checkout
Experience Social Engagement +150% Growth in Interactions ROAS (Meta C Google Ads
3.8X Visual Assets Delivered 100+ Photos, 25+ Reels C
Videos Session Time C Bounce ↑ Time Spent, ↓ Bounce Rate
Conclusion
Through iOceane’s full-stack branding and digital services, Organic Express emerged as a wholesome, trustworthy organic lifestyle brand. From premium UX to story-rich social content, every digital element now supports the brand’s mission to nurture homes with purity and purpose.