Case Study
Physio Tattva
Complete Branding
Project Information
Client Name: Physio Tattva
The Challenge
Physio Tattva, a fast-growing chain of physiotherapy clinics, set out to redefine how India experiences recovery and holistic healing. While their expert-led approach had earned trust offline, their digital footprint lacked cohesion, conversion flow, and emotional impact.
Their goal?
A complete brand and digital refresh — one that inspires confidence, eases patient journeys, and converts attention into appointments across multiple clinics.
iOceane’s 360° Solution
Website Design s Development
We designed physiotattva.com to be more than a clinic website — it’s a symptom-led patient support system backed by SEO, usability, and performance.
Key Features:
- Symptom-Wise Browsing C Solution Pages
- Location-Wise Clinic Mapping C Booking
- Clean UX with Clear CTAs (Book Now, Consult Online)
- Optimized for SEO C Google Discover
- Fully Mobile-Responsive Design
- Impact: 30%+ increase in bookings in the first quarter after relaunch
Branding & Visual Identity
We strengthened Physio Tattva’s brand presence with a calming yet clinical visual language designed to resonate with both first-time and recurring patients.
Deliverables:
- Colour System (trust C calm tones)
- Typography C Icon Systems
- Digital Communication Style Guide
- Treatment-Focused Visual Language
- Signage C Clinic Collateral Adaptation
Social Media Management
We turned Physio Tattva’s social channels into a hub for healing education
and trust-building, making expert advice and recovery stories relatable.
Services Provided:
- Instagram C Facebook Content Strategy
- Educational Reels C Recovery Tips
- Motion Graphics for Conditions C Therapies
- Testimonial Highlights C Doctor Profiles
- Daily Story Management C Grid Planning
- ⦁ Result: +120% increase in monthly engagement and 4,000+ new followers.
Meta s Google Ads
To bring in leads and appointments from across Bangalore, we deployed a
hyperlocal performance marketing strategy tailored to each clinic’s zone.
Campaign Highlights:
- Google Search Ads for “Physiotherapy Near Me
- Meta Carousel Ads for Treatments C Conditions
- Branch-Wise Targeted Ads
- Click-to-Call C Appointment Funnels
- UTM Tracking + Daily Optimization
- Impact: 5X ROAS in targeted zones within the first 2 months
Photography s Videography
We brought Physio Tattva’s expertise to life with authentic visuals that built
trust, showcased professionalism, and made patients feel seen
Deliverables:
- Multi-Clinic Interior C Team Photography
- Treatment Session Reels
- Practitioner Profiles C Interviews
- UGC-Style Testimonial Videos
- Educational Explainers in Video Format
Result's Impact
Metric Outcome
Appointment Conversions +30%
Organic Engagement +120% ROAS (Meta C Google Ads) 5X
Social Growth +4,000
followers Visual Assets Produced 80+
Conclusion
Through iOceane’s full-stack branding and digital services, Physio Tattva evolved into a modern, multi-location wellness brand that heals both online and offline. We helped create a digital ecosystem where trust, transparency, and therapy align — turning web visits into wellness journeys.