Case Study
Notebuk
Complete Branding
The Challenge
Notebuk, a vibrant stationery brand active on Instagram, offers curated, aesthetic notebooks, planners, and journals tailored for students and creative professionals. While their product assortment and visual storytelling were strong, consistent brand identity, a conversion-focused e- commerce site, and structured content strategy were missing.
Their goal?
To evolve into a cohesive brand with a professional digital storefront, unified visual identity, and engaging social presence that drives sales and community connection.
iOceane’s 360° Solution
Brand Book Creation
We developed an in-depth brand book to establish consistency across all touchpoints from packaging to digital channels.
Deliverables:
- Logo usage guidelines and brand signature
- Primary color palette (pastel neutrals and accent tones)
- Typography system with font hierarchy for web and print
- Pattern and iconography styles inspired by notebook themes
- Templates for social visuals, packaging, and stationery collateral
Website Design & Development
We designed and built a clean, intuitive, e-commerce website showcasing Notebuk’s beautiful range and facilitating easy purchases.
Key Features:
- Hero banner featuring Instagram-style product grids
- Categorized collections (Notebooks, Planners, Bundles, Stationery Gifts)
- Detailed product pages with high-res images and lifestyle context
- Seamless checkout and mobile-first layout
- Instagram integration for visual consistency and discovery
Result's Impact
Brand Consistency Unified across website, social, and print Website Launch
Live store with easy navigation
design Social Engagement
Improved visual style and interaction rate Assets Delivered
Brand book, templates, social collateral
Conclusion
Through iOceane’s brand book, website, and social management, Notebuk has gained a polished, cohesive identity that blends aesthetic appeal with shopping clarity. Every notebook, planner, or post now reflects the brand’s creative spirit—driving discovery, conversions, and community growth.