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Case Study
A-One Steel Group
Complete Branding

Project Information

Client Name: A-One Steel Group

The Challenge

A-One Steel Group, a pioneer in TMT bars and structural-grade steel, was already well-known in the construction and infrastructure sector. However, they aspired to elevate their public presence and connect emotionally with a broader audience, including homeowners, builders, and real estate developers.

To strengthen their market leadership and build widespread trust, they needed a bold, high-impact campaign that blended industrial authority with celebrity influence.

Their goal?

To reposition A-One Steels as a symbol of strength, resilience, and national pride with Rocking Star Yash as the face of their brand transformation.

iOceane’s 360° Solution

Website Design s Development

We redesigned aonesteelgroup.com to reflect A-One’s industrial strength and credibility, while also integrating the celebrity campaign for maximum brand recall.

Key Features:

Branding s Visual Identity

We developed a premium, industrial-grade identity powered by storytelling, performance, and bold visual appeal.

Deliverables:

Social Media Management

We turned A-One’s social presence into a narrative-driven platform highlighting strength, trust, and the Yash brand collaboration.

Services Provided:

Meta s Google Ads

We launched a high-performing ad campaign around Yash’s endorsement,
optimized for lead generation and dealer expansion.

Campaign Highlights:

Photography s Videography

We captured powerful brand visuals combining industrial grit and cinematic impact through our on-location and campaign shoots.

Deliverables:

Result's Impact

Metric Outcome

Website Leads +40% Increase via Website Campaign Reach

3M+ Views via Meta C YouTube Social Engagement

+150% Growth in 3 Months ROAS (Google C Meta Ads) 6X Celebrity Endorsement Yash as Brand Ambassador

Visual Assets Produced 150+ Images, 50+ Videos Including TVC

Conclusion

By combining industrial authority with cinematic charisma, iOceane helped A-One Steels forge an unforgettable campaign. With Actor Yash delivering the brand’s core message and an integrated digital ecosystem driving performance, the brand now stands tall as a leader in steel—and in storytelling.

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