The Challenge
Mind and Soul aimed to establish itself as a compassionate, accessible mental wellness platform.
They needed:
- A cohesive brand book that reflected their empathetic mission
- A user‑friendly website to guide visitors toward learning and healing
- An uplifting social media presence that educates, inspires, and encourages community
iOceane’s 360° Solution
The Solution
iOceane partnered with Mind and Soul to build every piece of their brand— from strategy to digital presence and ongoing content.
Brand Book Development
- Defined core brand elements: logo usage, color palette, typography, and iconography that evoke calm, trust, and hope
- Established tone of voice: warm, supportive, inclusive centred on emotional well‑being and self‑empowerment
- Created messaging pillars around mental wellness, emotional support, and personal growth
Website Design s Launch
- Designed an intuitive, responsive website providing seamless navigation for therapy services, self‑care tools, and donation options
- Incorporated clear calls‑to‑action like “Book Your Appointment,” “Explore Resources,” and “Donate”
- Positioned Mind and Soul as a holistic mental health support platform through user‑centred copy and uplifting visuals
Social Media Strategy s Execution
- Developed branded post templates: carousel graphics, quote cards, story formats, and short animations
- Curated content pillars such as mindfulness tips, support resources, community love, and growth‑focused stories
- Featured posts promoting mindful social media use, #MentalWellness tips, and inspiring self‑reflection prompts
- Balanced educational and soothing content to create a nurturing social feed
The Impact
- Unified Brand Identity – The brand book guided consistent visuals and messaging across all channels
- Engaging Digital Platform – The website clearly promotes services, resources, and community engagement
- Empowered Community – Social content nurtures healing, reflection, and positive interactions
- Credible Positioning – Mind and Soul now presents itself as a trusted mental wellness advocate
Services Delivered
Brand Strategy C Brand Book
Logo and Visual Identity System
Website Design C UX Strategy
Social Media Content Design C Scheduling
Messaging Framework C Community Positioning
Final Outcome
With iOceane’s branding, Mind and Soul has grown into a compassionate, modern mental health brand. The brand book ensures visual coherence, the website guides visitors toward healing and support, and social media sparks meaningful conversations and connections. Mind and Soul now stands poised to nurture minds and hearts one empathetic click at a time.