The Challenge
Selrom, a dynamic provider of enterprise IT solutions, offers a wide range of services including e-commerce platforms, pharmacy management systems, and cloud-based applications. However, their digital presence lacked consistency, visual appeal, and a clearly defined brand narrative.
The client needed:
- A comprehensive brand book to guide all visual and verbal communication
- A professional, lead-oriented website to convert business clients
- A cohesive social media presence that built trust and showcased services effectively
iOceane’s 360° Solution
The Solution
iOceane provided end-to-end creative and digital solutions that repositioned Selrom as a trusted technology partner through strategy, design, and storytelling.
Brand Book Development
- Defined the complete visual language of the brand including logo guidelines, color palette, typography, icon style, and brand tone.
- Established Selrom’s voice as confident, clear, and collaborative— balancing tech expertise with approachability.
- Crafted messaging pillars that highlight Selrom’s role as a reliable IT solutions partner for businesses of all sizes.
Website Design s Development
- Designed a sleek, conversion-driven website that clearly communicated Selrom’s capabilities.
- Structured the navigation to showcase core services like IT consulting, cloud integration, pharmacy software, and e-commerce platforms.
- Included strong CTAs, client-focused copy, and responsive design for desktop and mobile.
- Emphasized user experience, quick load times, and SEO best practices to enhance visibility and engagement.
Social Media Management
- Created custom-designed social media templates and post layouts reflecting the new brand identity.
- Designed a variety of posts including
- Product and service spotlights
- Festive and seasonal greetings
- Educational and insight-driven carousels
- Video clips introducing key offerings and updates
- Focused content themes on thought leadership, problem-solving, and software innovation to engage Selrom’s target audience.
- Ensured visual consistency, clarity in messaging, and industry relevance.
The Impact
- Cohesive Brand Identity across platforms and assets
- Professional Website that converts interest into inquiries
- Stronger Social Media Presence with improved design, frequency, and engagement
- Increased Trust C Authority as a complete IT solutions provider
Client Feedback
The transformation was met with enthusiasm from Selrom’s internal team and stakeholders. The visual consistency, sharp messaging, and elevated digital presence made it easier to pitch solutions and establish credibility with both domestic and international clients.
Services Delivered
Brand Strategy C Brand Book
Logo Guidelines C Visual System
Website Design C Development
Social Media Design C Management
Messaging C Content Framework
Final Outcome
Through iOceane’s full-spectrum branding and digital solutions, Selrom Software evolved from a generic tech provider to a confident, future-ready IT brand. The visual identity, website experience, and social media voice now work together to communicate value, reliability, and innovation— positioning Selrom for the next stage of growth.