Case Study
Sooji Daarada Mane
Complete Branding
Project Information
The Challenge
Sooji Daarada Mane, renowned for its Lambani-embroidered sarees, bags, and kurtas, had a rich heritage and artisan community behind its brand.
However, its online storefront—soojidaara.in—was suboptimal: navigation was cumbersome, product presentation didn’t reflect craftsmanship, and trust signals were missing.
Their goal?
To craft an elegant, intuitive e-commerce experience that truly represents their artisanal identity, simplifies product discovery, and drives conversions.
iOceane’s 360° Solution
E-Commerce Redesign s User Experience
We transformed the Shopify store into a seamless user journey that celebrates each handcrafted piece.
Key Features:
- Clear category structure: cotton, silk, accessories, home decor
- Eye-catching sale tags and "Just Sold" urgency banners
- soojidaara.in
- Rich product pages with authentic visuals and embroidery details
- Trust cues like “Someone recently bought...” notifications
- Fast mobile-responsive design with streamlined checkout
- Impact:Significant improvement in product discovery and positive feedback on shopping ease.
Branding s Visual Cohesion
We ensured the site’s design mirrors the brand’s cultural authenticity and aesthetic appeal.
Deliverables:
- Warm, earthy palette and elegant typography
- High-quality hero banners and featured collections
- Category icons matched to traditional themes
- Promotional badges highlighting discounts and exclusivity
Content s Storytelling Framework
We enriched the brand’s narrative through focused content placement.
Enhancements:
- “About Us” page spotlighting handcrafted mission, Lambani community involvement, and sustainability
- Educational taglines (“Pure silk Lambani saree”, “Handmade cotton sling
- Artisanal highlights in product descriptions for deeper engagement
Navigation s Conversion Optimization
Designed to make exploration effortless and conversion intuitive.
Highlights:
- Intuitive mega-menu for quick category access
- Persistent cart and visible discount triggers
- Simple “Add to Cart” / “Buy Now” buttons throughout
Result's Impact
Browsing Time Noticeable increase across product pages Conversion Path
Clarity Improved product-to-checkout flow User Feedback
Rated “easy to shop”
post-redesign
Visual Experience Elevated brand trust through design
Conclusion
Through targeted e-commerce design and visual storytelling, iOceane elevated Sooji Daarada Mane’s digital identity—showcasing its heritage, artistry, and products with elegance. The revamped store beautifully balances culture and commerce, making shopping engaging and meaningful.