Case Study
Woahh
Complete Branding
The Challenge
Woahh, a bold new entrant in the intimate wellness space, aimed to break societal stigma while delivering high-performance plant-based supplements to modern India. With a product that addressed sensitive topics in a culturally conservative market, the brand required a confident voice, relatable visual identity, and compliant, high-converting digital ecosystem.
Their ask? A disruptive-yet-credible launch complete with branding, digital- first presence, social storytelling, and performance marketing that made an impact without losing empathy.
Their ask? A complete branding and digital solution to position Harmony Luxe as a go-to wellness sanctuary for the modern urban audience.
iOceane’s 360° Solution
Branding s Packaging Design
We built Woahh’s identity with vibrant honesty and modern edge. From the tone of voice to packaging that feels confident and premium, the brand was designed to inform, empower, and normalize wellness conversations.
Delivered:
- Brand Naming, Strategy C Positioning
- Logo Design C Iconography
- Bold Color Palette C Typography Systems
- Packaging Design for D2C C Retail Visibility
- Visual Guidelines for Digital C Print Assets
Website Design s Development
We designed woahh.club to be more than a shop — it’s a bold information hub with sleek usability, playful messaging, and built-in conversion journeys.
Key Features:
- Modern D2C E-commerce Flow
- Compliance-Ready Wellness Content
- Product Education with Visuals
- Seamless Mobile Experience
- Google-Indexed C SEO-Ready Structure
3. Social Media Management
We transformed Woahh’s Instagram and Meta presence into a scroll- stopping, stigma-breaking wellness zone. Aesthetic grids, playful education, reels, memes, and influencer-backed storytelling built credibility and conversation.
Services Provided:
- Instagram C Meta Strategy
- Content Creation (Posts, Reels, Stories)
- Influencer Collaboration Planning
- Topical Content (Men’s Health, Intimacy, Stamina)
- Visual Grid Curation C Brand Engagement
4. Meta s Google Ads
To drive sales and visibility, we created high-performance ads across search and social platforms — balancing compliance with creativity.
Campaign Strategy Included:
- Google Search Ads for Intimate Wellness C Supplements
- Meta Reels, Carousel C Story Ads
- Geo-Targeted Awareness Campaigns
- Amazon C Website Traffic Funnels
- Conversion Tracking C Daily Optimization
5. Photography s Videography
We art-directed a library of branded assets, product demos, and lifestyle visuals that resonate with young, urban consumers — real, relatable, and Instagram-ready.
Deliverables:
- High-Quality Product Photography
- UGC-Style Lifestyle Shoots
- CGI Explainer Videos for Product Benefits
- Social Media Reels C Testimonials
- Brand Video for Paid Campaigns C Amazon
Result's Impact
4x ROAS on Meta C Google Ads
1,00,000+ Impressions in Launch Month
2,000+ D2C Leads in First 60 Days
45% Increase in Monthly Engagement
70+ High-Impact Visual Assets Produced
Conclusion
With iOceane’s full-stack branding, digital, and media services, Woahh grew from bold idea to breakthrough brand — one that’s redefining wellness in India with confidence, clarity, and conversion at its core. We helped build a voice that speaks openly, a product that sells smartly, and a brand that dares to go where few others have.