Overview
Woahh, a sexual wellness brand, approached iOceane to build their brand from scratch in a highly regulated market with strict advertising restrictions. iOceane delivered end-to-end solutions, including brand identity, digital and offline marketing, packaging design, and influencer collaborations. The goal was to create a strong brand presence and drive sales through both online and offline channels.
Objective
- Strict advertising regulations limited the promotion of sexual wellness products.
- Woahh needed a brand identity and strategy that could break through the clutter while staying compliant with industry norms.
- The product needed effective distribution through medical stores and Amazon, alongside impactful online and offline marketing.
Solution
- Brand Identity Creation: iOceane developed the brand from scratch, including logo design, brand book, and packaging that conveyed confidence and vitality.
- Digital Marketing: A multi-channel strategy incorporating SEO, SEM, SMM, influencer collaborations, and Amazon store optimization. UGC and CGI videos were used to engage audiences and build trust.
- Offline Marketing: Strategic campaigns through auto ads, newspaper and print ads, and medical store promotions.
- Sales Strategy: Assisted in launching the product on Amazon and expanding into local medical stores for increased accessibility.
Result
- Increased brand awareness and sales growth.
- A 60% rise in organic traffic and a 4x ROAS on paid campaigns.
- Higher engagement through UGC and influencer campaigns, with social media engagement increasing by 45%.