Case Study
Zen Shastra
Complete Branding
The Challenge
Zen Shastra, a future-focused AI and deep tech company, aimed to position itself as a purpose-driven leader in responsible AI. Despite a strong team and a promising value framework (ADORE–ACUMEN–ACE– Accolade), the brand lacked a clear identity and a digital presence that reflected its innovation and human-centric approach.
Their digital assets—especially the website—didn’t communicate their credibility, services, or philosophy effectively.
Their goal?
To build a cohesive, modern brand ecosystem starting with a compelling brand book and a responsive, informative website that attracts enterprise clients, collaborators, and tech talent.
iOceane’s 360° Solution
Website Design s Development
We redesigned zenshastra.com to reflect Zen Shastra’s core mission —bridging human values with advanced AI innovation.
Key Features:
- Service-Wise Browsing (Generative AI, ML, NLP, Computer Vision)
- Value System Highlight: ADORE–ACUMEN–ACE–Accolade
- Insight-Driven UX with clear CTAs and thought leadership space
- Partner C Career Inquiry Sections
- Fully Mobile-Responsive C Fast Loading
- Impact: Significant increase in session duration and user flow to services and contact pages.
Branding s Visual Identity
We built a distinct visual identity that blended Zen Shastra’s tech-first nature with a sense of responsibility and clarity.
Deliverables:
- Logo Usage C Grid Structure
- AI-Inspired Colour Palette (Tech blues, soft gradients)
- Typography for Web, Docs C Social Use
- Icon Systems for AI Capabilities (NLP, CV, GenAI)
- Brand Voice C Tone Guide
- Pitch Decks, Business Cards, Email Signatures
Content Structure s Strategy
We aligned all content to reflect Zen Shastra’s unique positioning—human- aligned AI and created clarity across all communication touchpoints.
Services Provided:
- Website Copywriting Focused on Value-Driven Innovation
- Mission C Vision Storytelling
- Use Case C Framework Sections for ADORE–ACUMEN Pillars
- Content Architecture for Future Blog C Case Studies
UX s Responsive Experience
To help users (clients, partners, and candidates) explore the brand easily, we focused on clarity, consistency, and mobile UX.
Enhancements:
- Sticky Headers C Fluid Scroll Animations
- Career CTA Blocks C Contact Forms
- "Powered Services" Grid for Real-World AI Applications
- Fewer Clicks to Key Info → Lower Drop-Off Rates
Brand Rollout Support
To ensure smooth brand adoption across all channels, we delivered a full starter kit for digital and offline usage.
Deliverables:
- Social Media Templates for Launch C Hiring
- Investor Deck Design
- One-Pager for Partners C Events
- Internal Brand Manual for Team Use
Result's Impact
Website Engagement Longer Sessions C Lower Bounce
Rate Brand Consistency Across 25+ Visual C Verbal Assets
Hiring C Outreach Clarity + Better Candidate C Partner Responses
Readability C UX Clear, Purpose-Driven Content Architecture Internal Team Adoption
Positive Brand Usage Feedback
Conclusion
Through iOceane’s end-to-end branding and web design services, Zen Shastra emerged as a refined AI brand with heart and clarity. We helped communicate their human-first vision of AI—across identity, interaction, and intention—empowering them to connect meaningfully with the world.