10 Best tools every digital marketer should know!

10 Best tools every digital marketer should know!

As we step into 2023, digital marketing continues to be a crucial aspect of any business. With the increasing competition in the digital world, marketers need to stay on top of their game by utilising the best digital marketing tools available. In this blog post, we will be discussing the top 10 digital marketing tools that every marketer should be aware of in 2023.


SEMrush is a popular tool for keyword research and competitive analysis. It offers a variety of features such as site audit, backlink analysis, and keyword tracking. SEMrush also provides a detailed analysis of your competitor’s website, which can help you understand their marketing strategy and how to improve your own.

One of the main features of SEMrush is its keyword research tool, which allows users to identify relevant keywords for their websites and target them in their content. The tool provides a comprehensive overview of keyword data, including search volume, keyword difficulty, and related keywords. With this information, businesses can optimise their website content to improve their search engine rankings and attract more organic traffic.

SEMrush also offers a range of tools for content marketing, including a content audit feature that analyses the performance of existing content and identifies opportunities for improvement. The platform also provides a content marketing toolkit that includes a content calendar, topic research, and SEO content template, to help businesses plan and execute their content marketing efforts more efficiently.

One of the main benefits of SEMrush is that it provides businesses with a comprehensive view of their online presence, as well as that of their competitors. This allows users to identify areas for improvement and develop effective strategies to outperform their competitors in search engine rankings, social media engagement, and other key metrics.

It is a must-have for any business looking to optimise its digital marketing efforts and stay ahead of the competition.

Google Analytics

Google Analytics is a must-have tool for any digital marketer. It provides insights into website traffic, user behaviour, and conversion rates. With Google Analytics, you can track the effectiveness of your marketing campaigns and identify areas for improvement.

One of the most significant advantages of Google Analytics is its ability to track various aspects of website performance. The platform provides comprehensive reports on website traffic, including the number of visitors, their location, and the sources of their visits. This data is valuable for understanding the effectiveness of marketing campaigns and identifying potential areas for improvement. Another benefit of using Google Analytics is its integration with other Google services, such as Google Ads and Google Search Console. By linking these accounts, website owners can gain even deeper insights into the effectiveness of their marketing efforts. For example, Google Analytics can track the performance of Google Ads campaigns, including click-through rates, conversion rates, and cost-per-click. This information can be used to adjust ad targeting and bidding strategies, leading to higher ROI. Similarly, by linking Google Search Console with Google Analytics, website owners can gain insights into how their website is performing in organic search results, including the keywords that are driving traffic to the site.

By investing in this tool, website owners can gain a deeper understanding of their audience and take steps to improve their online presence.


Hootsuite is a social media management tool that allows you to manage multiple social media accounts from one platform. It offers a variety of features such as scheduling posts, monitoring social media activity, and analysing performance. Hootsuite can help you save time and streamline your social media marketing efforts.

Hootsuite supports all major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Users can create and schedule posts, monitor brand mentions, engage with followers, and track key metrics such as engagement, reach, and follower growth.

The platform’s user-friendly interface makes it easy for businesses and organisations to manage multiple social media accounts from a single dashboard. Users can assign tasks to team members, collaborate on content creation, and streamline their social media workflow.

Hootsuite also offers a range of features to help businesses and organisations boost their social media performance. For example, the platform’s content curation feature allows users to discover and share high-quality content from trusted sources. The platform’s social listening feature allows users to monitor conversations about their brand and industry, helping them stay on top of trends and identify opportunities for engagement.

Hootsuite also provides robust analytics and reporting capabilities. Users can create custom reports to track key performance indicators and share them with stakeholders. The platform’s analytics dashboard provides real-time insights into social media performance, allowing users to adjust their strategy on the fly.

In summary, Hootsuite is a comprehensive social media management tool that allows businesses and organisations to manage their social media presence from a single dashboard. Its features include content scheduling and publishing, social media monitoring and engagement, content curation, social listening, and analytics and reporting. 


HubSpot is an all-in-one marketing automation tool that offers a variety of features such as email marketing, lead generation, and analytics. HubSpot can help you automate your marketing efforts and provide valuable insights into your audience and their behaviour.

One of the unique features of HubSpot is its free CRM, which allows businesses to store and manage all their customer data in one place. This includes contact information, email correspondence, website activity, and more. The CRM also includes a range of reporting and analytics tools, providing businesses with valuable insights into their customers and sales processes.

HubSpot also offers a range of integrations with other tools and platforms, such as Salesforce, Shopify, and Zapier. This allows businesses to streamline their workflows and manage their marketing, sales, and customer service efforts in one place.

Overall, HubSpot is a powerful tool for businesses looking to improve their digital marketing efforts. With its range of features and tools, businesses can attract more leads, convert them into customers, and provide exceptional customer service, all while streamlining their workflows and processes.


Canva is a graphic design tool that allows you to create professional-looking designs without any design experience. It offers a variety of templates and design elements that you can use to create social media posts, infographics, and other visual content.

One of Canva’s key features is its user-friendly collaboration tools, which allow multiple team members to work on the same design simultaneously, share feedback and comments, and access shared design folders. This makes it a great tool for businesses looking to streamline their marketing processes and improve team collaboration.

Canva also offers a range of premium features, including access to millions of premium stock photos, illustrations, and videos, as well as the ability to create custom brand kits and resize designs for various social media platforms.

In addition to its design capabilities, Canva also provides users with a range of marketing resources and educational materials, including tutorials, blog posts, and webinars, to help users improve their design and marketing skills.

Overall, Canva is a versatile and powerful digital marketing tool that allows users to create high-quality, professional-looking visual content quickly and easily. With its user-friendly interface, extensive library of templates and design elements, and collaboration tools, it is an excellent choice for businesses of all sizes looking to improve their marketing efforts.


BuzzSumo is a content marketing tool that allows you to find popular content in your industry. It can help you identify trending topics and create content that resonates with your audience. BuzzSumo also offers social media monitoring and influencer identification features.

BuzzSumo’s competitor analysis tool allows users to analyze the content and social media strategies of their competitors. Users can view the most shared content for a specific domain, track the performance of their competitors’ content, and compare their social media performance with that of their competitors.

The platform also includes an influencer search tool that enables users to identify influential people in their industry. Users can search for influencers based on keywords, topics, and locations, and view their social media profiles, follower counts, and engagement rates. This information can be used to identify potential partners for influencer marketing campaigns and to build relationships with key influencers in the industry.

Another key feature of BuzzSumo is its content insights tool, which provides users with data-driven insights into their own content performance. The tool analyzes the social media performance of a user’s content, providing data on the number of shares, engagement, and backlinks. This information can be used to identify the most effective content types and topics for a specific audience.

It can help businesses and marketers to create effective content and social media strategies, build relationships with key influencers, and streamline their marketing workflows.


Ahrefs is a comprehensive SEO tool that offers a variety of features such as keyword research, site audit, and backlink analysis. Ahrefs can help you improve your website’s search engine rankings and drive more traffic to your site.

Ahrefs’ main features include backlink analysis, keyword research, content analysis, and rank tracking. Backlink analysis is one of its most powerful features, as it allows users to see all the websites that are linking back to their site, as well as their competitors’ sites. This information can be used to identify opportunities for link building, as well as to monitor for negative SEO attacks.

Keyword research is another essential feature of Ahrefs. Users can enter a keyword or phrase, and Ahrefs will provide a list of related keywords, search volume, and other metrics to help them identify which keywords to target. The content analysis feature provides insight into how well a page is optimised for a particular keyword, as well as suggestions for improving it.

Ahrefs’ rank tracking feature allows users to track their website’s ranking for specific keywords over time, as well as monitor their competitors’ rankings. This information can be used to identify areas where they need to improve their SEO strategy to increase their search engine rankings.

Overall, Ahrefs is a powerful digital marketing tool that provides businesses with the insights they need to improve their online visibility, track their competitors, and increase their search engine rankings. While it can be expensive for some businesses, the ROI can be significant if used correctly.


Mailchimp is an email marketing tool that allows you to create and send email campaigns to your subscribers. It offers a variety of templates and automation features that can help you personalise your emails and improve engagement.

One of the key benefits of Mailchimp is its ease of use. The platform is designed to be user-friendly and intuitive, with drag-and-drop tools that make it easy to create and customise email templates. Users can also create automated workflows that trigger emails based on specific actions, such as signups or purchases.

Another advantage of Mailchimp is its integration with other tools and platforms. Users can connect Mailchimp to their website, e-commerce platform, social media accounts, and other marketing tools to create a seamless marketing ecosystem. This allows users to track customer behaviour across multiple channels and create more personalised marketing messages.

Overall, Mailchimp is a powerful digital marketing tool that provides a wide range of features and capabilities to help businesses of all sizes create effective email marketing campaigns. With its user-friendly interface, audience segmentation tools, and integration with other marketing platforms, Mailchimp is an excellent choice for businesses looking to improve their email marketing efforts.


Buffer is another social media management tool that allows you to schedule and publish posts across multiple social media platforms. It also offers analytics and engagement features that can help you optimise your social media marketing efforts.

One of the key features of Buffer is its scheduling capabilities. Users can create a queue of posts that will be automatically published at the optimal times for each social media channel, based on audience engagement and activity data. This ensures that content is distributed evenly and consistently, even when users are not online.

Buffer also provides analytics and reporting tools to help users track and measure the performance of their social media campaigns. The platform offers insights into engagement rates, clicks, shares, and other key metrics, allowing users to refine their strategies and improve their results over time.

Overall, Buffer is a powerful digital marketing tool that simplifies and streamlines social media management for businesses of all sizes. With its user-friendly interface, scheduling capabilities, analytics tools, and advanced features, Buffer provides a comprehensive solution for social media marketing success.

Google AdWords

Google AdWords is a pay-per-click advertising platform that allows you to create and run ads across Google’s search and display network. With AdWords, you can target specific keywords and demographics to reach your ideal audience.

In conclusion, digital marketing tools play a crucial role in today’s digital world. 

The AdWords platform is based on a pay-per-click (PPC) model, which means that advertisers only pay when someone clicks on their ad. Advertisers can choose from various types of ads, such as search ads, display ads, video ads, and app ads, and they can target their ads to specific geographic locations, demographics, and interests.

One of the key advantages of AdWords is its ability to provide detailed performance data and analytics. Advertisers can track the number of clicks, impressions, conversions, and other metrics for each ad campaign and adjust their targeting and bidding strategies accordingly. They can also set a daily budget and bid on specific keywords to ensure that their ads are shown to the most relevant audience.

AdWords also offers several tools to help advertisers optimise their campaigns and improve their return on investment (ROI). For example, the Keyword Planner tool can help advertisers find new keywords and estimate the search volume and competition for each keyword. The Ad Preview and Diagnosis tool can help advertisers see how their ads appear in different locations and search queries. The AdWords Editor tool allows advertisers to manage and edit their campaigns offline and make bulk changes.

Overall, Google AdWords is a powerful tool for businesses of all sizes that want to reach their target audience and increase their online visibility and sales. It requires some knowledge and expertise to use effectively, but the platform provides plenty of resources and support for advertisers who want to get the most out of their ad campaigns.


By utilising the above-mentioned tools, marketers can save time, automate their marketing efforts, and gain valuable insights into their audience and their behaviour. Whether you are a small business owner or a marketing professional, these tools can help you improve your marketing strategy and achieve your business goals. 

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