Top 5 Digital Marketing Tools to Grow Your Small Business

Top 5 Digital Marketing Tools to Grow Your Small Business

Any small business that wants to grow must use digital marketing. When we have many tools at our fingertips, deciding which ones are best for our businesses can be challenging. As a result, in this article, we will help you grow your small business with the top five digital marketing tools.

Google Analytics

What is it? 

Google Analytics is a web analytics tool that provides in-depth insights into website traffic and user behaviour.

Why it works? 

Google Analytics is a great tool for tracking traffic and user behavior on your website. It provides a wealth of data, including the number of visitors to your site, where they came from, what pages they visited, how long they stayed on your site, and much more. Using this information, you can identify which marketing strategies are working and which ones aren’t.

How it works: 

Google Analytics, for instance, can help you track the number of conversions from your marketing campaigns. This information will help you identify the campaigns generating the most leads and sales so that you can focus on the most effective ones. Digital marketing can benefit from it in the following ways:

  • Tracking the performance of your website and marketing campaigns in real time.
  • Measuring the effectiveness of your content marketing strategy.
  • Identifying your target audience and their behaviour on your website.
  • Optimizing your website for better user experience and higher conversion rates.


What is it? 

A social media management tool like Hootsuite allows you to manage multiple social media accounts from one place.

Why it works? 

Using Hootsuite, you can manage multiple social media platforms from one dashboard. With Hootsuite, you can schedule posts in advance, monitor your social media accounts for mentions and comments, and track your social media analytics. Hootsuite aids your digital marketing strategies in these ways: 

  • Scheduling and publishing posts across multiple social media platforms.
  • Engaging with your audience by responding to comments and messages.
  • Monitoring social media mentions and tracking brand sentiment.
  • Analysing social media performance and identifying areas for improvement.
  • Collaborating with team members on social media campaigns.

How it works?

Social media is a crucial part of any digital marketing strategy, and Hootsuite makes it easy to manage your social media presence. You can also use Hootsuite to create and monitor social media ad campaigns, making it a powerful tool for small business owners who want to expand their reach.


What is it? 

Mailchimp is an email marketing tool that allows you to create, send, and track email campaigns.

Why it works 

Email marketing is a highly effective way to stay in touch with your customers and promote your business. Use it to create and send email campaigns, build landing pages, and track your email analytics. You can apply Mailchimp to boost your marketing efforts: 

  • Building and maintaining an email list of subscribers.
  • Creating and customising email campaigns with templates and drag-and-drop tools.
  • Automating email campaigns based on subscriber behaviour.
  • Tracking email campaign performance and analysing open rates, click-through rates, and conversions.
  • Integrating with other Digital Marketing Tools in 2022 to create a cohesive marketing strategy.

How it works 

With Mailchimp, you can create email campaigns tailored to your customers’ interests and behaviours. You can use this tool for segmenting your email list, allowing you to target specific groups of customers with personalised messages. 


What is it? 

SEMrush is an all-in-one SEO and marketing tool that provides insights into website traffic, keyword research, and competitor analysis.

Why it works 

The SEMrush platform with a range of features, including SEO, PPC, and social media analytics. With SEMrush, you can analyse your website’s SEO performance, track your PPC campaigns, and monitor your social media accounts. Here’s how you can apply SEMRush: 

  • Conducting keyword research or identifying opportunities for improving website traffic and rankings.
  • Analysing competitor websites and identifying areas for improvement in your website.
  • Monitoring website traffic and backlinks.
  • Auditing websites for SEO and technical issues.
  • Tracking the performance of your website and marketing campaigns in real-time.

How it works 

SEMrush also lets you track your competitors’ SEO and PPC strategies, giving you valuable insights into their marketing strategies. With this information, you can identify opportunities to improve your marketing efforts and stay ahead of the competition.


What is it?

Canva is a graphic design tool that lets you create designs for social media, email campaigns, and other digital marketing materials.

Why it works? 

Canva delivers professional-looking graphics for your website, social media, and other marketing channels. With Canva, you can choose from various templates and customise them to match your brand.

  • Creating professional-looking designs with drag-and-drop tools and pre-made templates.
  • Customising designs with your brand colors and logos.
  • Collaborating with team members on design projects.
  • Creating designs for social media, email campaigns, and other digital marketing materials.
  • Saving time and money on graphic design services.

How it works 

Canva is an excellent tool for small business owners who want to create high-quality graphics but don’t have a design background. With Canva, you can create graphics quickly and easily, saving you time and money on hiring a graphic designer.

Our Tips on Choosing the Best Digital Marketing Tools and Techniques to Grow Your Business

Determine the type of content you need: 

Different digital marketing tools are designed for different types of content. Determine the type of content you need to create, such as videos, images, or blog posts, and choose tools that can help you create and distribute that content.

Consider the scalability of the tool: 

Choosing from out of the best digital marketing tools that can grow your business. Consider the tool’s scalability and whether it can handle increased traffic, data, and campaigns as your business expands.

Look for tools that provide actionable insights: 

The best digital marketing tools are those that provide actionable insights. Look for tools that can help you understand your customers’ behavior, preferences, and needs and provide insights on improving your marketing campaigns.

Evaluate the tool’s ease of use: 

Select digital marketing or other AI digital marketing tools that are easy to use, even for non-technical users. Look for tools that provide user-friendly interfaces, drag-and-drop functionality, and clear instructions.


Digital marketing is an essential part of growing any small business. With the right tools, you can create effective marketing campaigns to help you reach your target audience and grow your business. This article discusses the top five digital marketing tools that can help you achieve your marketing goals. From Google Analytics to Canva, these tools are easy to use and offer valuable insights into your marketing efforts.

iOceane is a dynamic and innovative company that provides cutting-edge digital marketing solutions to help businesses grow and achieve their goals. Our focus on customer satisfaction is paramount, and we offer a wide range of services, including social media marketing, SEO, email marketing, and PPC advertising. With iOceane, businesses can take their digital marketing efforts to the next level and reach new heights of success.  

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